Lucy Boynton Just Replaced Alexa Chung as My Hair Hero

For as long as I can remember, whenever I’ve gone for a haircut, I’ve screenshotted numerous images of Alexa Chung’s perfectly tousled bob on my phone to take with me to the salon. To me, Alexa has the ultimate cool-girl hair. It’s styled yet looks effortless. All it requires is some sea salt spray and a bit of ruffling of the ends a bit and you’re good to throw on your trench coat and go. In short, she has really great hair. For about 10 years, I have wanted her hair—until I went blonde.

Six months ago, I took the plunge after discussing it at length with numerous people (sorry, friends) and went blonde. My main inspiration for this drastic hair change? My new hair hero, Lucy Boynton. Don’t get me wrong—I still love Alexa’s hair, but there’s something about being blonde that I currently can’t get enough of.

This multitasking mask can be applied to dry or wet hair. It only takes five minutes to work, so you can even apply it before you head off on your day.
This perfect for platinum hair mask is specifically designed to treat highlighted or bleached hair, as it contains a high dose of Keravis to help balance out your hairs porosity and transform its appearance. Be prepared for soft, vibrant blonde hair post-use.
I can’t recommend the John Frieda Sheer Blonde Shampoo and below conditioner enough. My naturally warm-toned hair has the tendency to go brassy, but using this twice a week has kept that at bay.
I use this conditioner after shampooing my hair with the above to inject some moisture back into my roots. I’m left with soft, shiny hair (two things that can be hard to come by when being blonde).
I have recently discovered Virtue Labs’s products and am officially obsessed. This recovery shampoo is infused with Alpha Keratin 60ku, which is a transformative protein identical to the keratin in your own hair (it helps to directly bind any areas of damage, fills them without weighing down your hair and rebuilds any damage). It’s perfect for blondes, as bleaching can cause lots of damage, and the more I use it, the more I’m embracing my hair’s natural wave instead of reaching for heat to style it.
As part of the same range, I’ve also been using the Virtue Labs Recovery Conditioner to ensure my hair is as soft as it can be. I alternate between Virtue Lab products and John Frieda and my blonde hair has never looked better (if I can say so myself). Up next, these are the two products that make every day a good hair day for Sienna Miller.
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