PWR Collective’s Journey Ascent Watch That Powers Individualization
Watchmakers often want their timepieces to speak to wearers beyond having something good-looking on their wrist. An appealing watch will often evoke emotions and offer a glimpse into the character of the wearer. Few new watch brands get this more than PWR (pronounced ‘Power’), which is readying its first release through Kickstarter.
What is setting PWR apart at the moment is its clear understanding of the watch as something much more than a simple accessory. The best timepieces are an extension of a wearer, often a part of who they are. PWR’s upcoming debut collection is called the Journey Ascent and has been crafted to highlight the individuality of the wearer.
PWR is creating timepieces that combine aesthetic appeal, luxuriousness, and affordability into a potent package. The company says the Journey Ascent empowers individuals in two ways:
- “Reflection of true value – Through being reminded of how far they’ve come, they are reminded of how much further they can go. By purchasing watches to mark milestones, they are reminded of their true potential, their self-value.
- Being in the moment – Whilst wearing PWR, they are reminded of the brand’s core principles. Confidence, determination, and courage.”
As the name suggests, the Journey Ascent is part of an adventure PWR is embarking on through a series that will encompass several watches. Over the coming months, the company says it will release the full set of Journey timepieces. The Aspire has already been released and the Ascent will launch on Kickstarter soon. Later the Apex will complete the journey, finalizing the beginning, middle, and end of the story.
PWR’s wonderful new Journey Ascent is a high-end watch that is available at an affordable price. Constructed from quality 316L stainless steel with a sapphire crystal glass panel, the timepiece sports luminous hands, and indexes set on a full chronograph face.
Movement is Citizen Miyota Quartz JS25, while the Ascent is properly durable thanks to its scratch-resistant glass front and 10 ATM water resistance. In terms of dimensions, the watch sits elegantly on the wrist with a 42 mm case diameter and 11.8 mm case thickness. PWR says it designs its watches are constructed by high-quality manufacturers and developed through 2D and 3D renders before being finalized.
“We based our pioneering watch series off our people’s will to realize their passions. Our staple Journey series will comprise of three watch designs that will follow our wearers’ personal growth, emboldening them as they continue to overcome challenges and work towards becoming the finest version of themselves. The Ascent timepiece is the first of its kind to encourage its wearers to embed their own stories into their watches, representing the will to continue grinding towards that moment of achievement.”
PWR is gearing up to open a Kickstarter campaign during February 2019. The Journey Ascent starts at $200, making it a very reasonable luxury-level watch. PWR is seeking a total of $20,000 to start production, a sum we think the company should achieve easily. We advise getting into the funding early because the company is offering discounts of over 40% off the retail price for early-bird reward packages.
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